In today’s internet driven social world, word-of-mouth referrals remain a staple of every successful business. In fact, many small businesses credit the vast majority of their work to good old-fashioned in person networking. If this is the case, should we continue to dedicate a large percentage of marketing dollars on websites? Absolutely.
Your website is a key first step in turning leads into actual business. Potential customers will visit your site, along with the sites of your competition. Now that they know that you are a real company, they will get down to deciding which company they want to work with. The design, functionality and content of your site will play a big role in tipping the scales in your favor. The best sites are easy to navigate, whether viewed on a computer, tablet or phone. They are also the site that present your brand through fresh content, delivered through clear concise copy and striking visuals.
If your website is more than five years old, chances are you are not maximizing your online opportunities, whether they found you through a search engine, or are following up on a word-of-mouth referral. Today’s modern websites deliver a user experience that positions your brand for success regardless of screen size. Even better, they give you the power to keep your site up-to-date via a robust content management system that does not require any complicated editing software.
In today’s complicated marketing landscape, a modern website, not just any website, is a must have.